Some countries do not use Google as their primary search engine. If you are planning to expand your business overseas, such as in China, Japan, or the United States, you should plan your promotion through Microsoft Ads. To operate Microsoft Ads, you need to understand the basics of “keywords” and identify keywords with high search volume. When planning your campaign and strategy, set clear goals to reach your target audience unbiasedly to achieve measurable results in the end.

The difference between Microsoft Ads and Google Ads is in the search engine display area. Microsoft Ads appear on search engines like Bing, Yahoo, and AOL. By contrast, Google ads appear only on Google. Consult our online marketers and paid ads experts now for better results.